How broadcast by the crown reputation: do not spend money on advertising
what is broadcast reputation the hat I here speak of the high. If you said something on the newspaper, on television, the impact is very large, especially after some of the events exposed by the media, it will cause great concern for social and superiors, corrupt officials, particularly afraid of the reporter is reason. used in the venture, some fluff.
I had opened a public relations and advertising companies, because there was no money to advertise, no outside visibility. how publicity for their companies? I have noticed that our city has a FM radio is booming, VOD program is also very popular, greatly listeners welcome. I had an idea, is not that the free advertising? I intended the good lines, called all the people some fresh and interesting things to all mobilized to one day open up the radio telephone, the host tap into the phone: Hey, hey, I am a public relations and advertising company in Golden Sun, my phone is 5818168 (homonym: me want to send all the way hair), I of all employees to request a song, wish them good health, happy family! After a while the songs sounded.
a few days, I song: Hey, hey, I is the public relations and advertising company in Golden Sun 5,818,168, our company has pretty Miss Wang dreams,Nike CTR360, I am here for her beautiful song, and sincerely wish her lovers as early as family dependents. After the song came again.
later, we company's employees also continue to open up the phone, a Golden Sun public relations and advertising company, for a staff birthday, a customer, for a host, a listener, anyway, the opening is: I am a Golden Sun PR 5,818,168 of the advertising company, do I 5818168 Golden Sun advertising and PR company, and even the love story of the director and university students. short, and made the talk of the town and some friends met on the road said to me: your company always radio song, What've? phone call, the host we are in advertising, radio, and we want this effect.
Later, we also eyeing demand The doctors asked the drug program. disguised as patients to consult them. Hey, hey, hello I am a Golden Sun public relations and advertising company, my phone is 5818168. due to work reasons, my waist hurt, I assure you The consult hh Thank you for business reasons, we often have to ask the customer to the dance halls, nightclubs play, liaison relationships, in the song of the time, we will not forget for their own publicity.
time, we move the company had to sing. singing in front for some interlude, if you stood hard help, not so good, I came for a while: ! very pleased to meet you all, I am a public relations and advertising company in Golden Sun, My phone number is 5818168, where the mobile company of the 8th General Lee to request a song, I sincerely wish him a happy family, successful career at the same time I wish all of you tonight, have fun, have a good time. below, for everyone to sing: here are the head face, not employers, is the manager or the identity, so we are often in a place like this activities.
, there are activities, I see a company take to engage in promotional activities, in the square can freely on stage to sing, I consider this opportunity not to be missed. So, I took office: Dear friends, I was public relations and advertising company in Golden Sun, My phone number is 5818168. Here, I sing a song. wish Haier Electrical business is booming, known in the world! Now, for everyone to sing: one up on the advertising for their company and sing good songs, award you an umbrella, so I also award to an umbrella.
I said to my staff: at any time, any occasion, we must advertising awareness, brand awareness and sense of self-promotion, who on the dance hall, watching movies on the train, during a meeting, in all public places, as long as there is opportunity, we must introduce myself, give yourself to fight the image of the company brand advertising.
we should not read these, I am such a practice, really works, many people come here especially for all of a sudden the company's business will go up this trick, skillfully combine advertising song unwittingly deepened the company so that the audience the impression on our phones, the effect is even more intriguing than the direct advertising is not advertising is worth a pound advertising.
When Lotus l is not r exposed sharp angle ; the time, when you have not known, or unknown, must be someone to promote your self-praise, others holding; others holding, as the reporter publicity to let reporters publicity, it is necessary to allow journalists to pay attention to your
so, how to lead reporters to pay attention to the news media for free advertising for their own, to produce a sensational effect? ??I tell a case.
Sichuan a man called Wang Qi was originally just an ordinary planners, usually only for some third-rate companies doing copywriting, publicity, creative class, but he has a wish: I hope to become a planning celebrity to become a planning elite, you must let people know you let people know you have to sell themselves, promote themselves, it is necessary to sell how to sell? he found a phenomenon: he found a number of celebrities, some successful entrepreneur before starting the famous first sold to the media, media propaganda, and then sold himself to the community and sold to consumers, selling to the media then? media, it needs to news need to valuable news. in the talent market in a few times, found a phenomenon: a model for all corporate recruitment, all companies listed on the recruitment of talent, lofty enterprise, wages have the final say by the enterprise, once the talent is hired, this talent has become the private property of the talent market keeps saying that is equal to: recruiting and being recruited. fact and inequality, all companies have the final say, so he decided to seize this ; for a breakthrough, to manufacture an explosive news, and sell yourself.
him off at home for three days and three nights, come up with four creative:
1, listing a breakthrough mm talent listed recruiters: Since the enterprise can be listed on the recruitment of talent, talent can also be listed recruiters, this what equality.
2 pricing breakthrough mm talent of self-quotation: In the past, treatment of all enterprises have the final say, then the personnel listed recruiters, you can also self-quotation, and business owners to accept, then the contract; do not accept, on the next one.
3 job breakthrough mm to the enterprises to personnel and intellectual.
4, private breakthrough mm a 2, if a so, personnel should not become the private property, it should be for the whole community.
he put four creative a wage-earners in Chengdu strong words: Who will employ me! The article concluded by saying that these four changes for the conservation of human resources, rational use of human resources to provide a new idea.
next day, published such a report: Wang Qi, high-priced job, find the caused a strong response in Chengdu, Chengdu Huaxi Dushi Bao Chengdu Business Daily breaking news, the editor in chief of Huaxi Dushi Bao Chengdu recruitment Huaxi Dushi Bao three thinking, thinking, five thinking, have been released.
a time, Chengdu various newspapers, television stations like exploded pot, forming a chorus. Wang Qi every day to occupy the main position of the news media, has become a newsmaker the country various newspapers have reproduced an interview with him, Wang Qi, what has become a celebrity. many companies come here especially, to invite him out of the mountains, his pulse, his speech, Wang Qi at once into the planning profession, as the planning profession celebrities.
the this case, we know: to arouse the attention of the news media to fight the free advertising, to create a selling point, the bright spots, hot spots, in advance to form a planning book, written communication issued , and then sent to major media, so that they can succeed.
just told me how the individual free advertising for their own news media to produce a sensational effect, then, how not to spend money on advertising it? revisit an example.
China's first Bin chain of clubs in major cities throughout the company's manager, was just a martial arts instructor, and no money, he worked extremely hard to get a general agent in China.
he thought: to develop ; Shaping chain club, first, to let the country know what is ? CCTV, CCTV's advertising, the few seconds that is hundreds of million, how can there be so much money? he would like to how to both advertising and money do? this boss would like a few days and nights. finally came up with a solution. investment partners, he said: good thing. l Russian delegation r go to China to play in the Chinese media will certainly be for publicity. that time, China will set off an l the Shaping r whirlwind. issued the invitation to the Russian delegation. the show was a great success, and many cities of the ; shaping he cleverly used the fulcrum of the delegation of the Russian performances, people are curious, fresh psychological characteristics, tour performances in major cities as a means to expand the visibility. He borrowed the name of others, by others the really clever.
second measure: the first Zhaopo Jia married women, both for playing matchmaker, and as a mother.
this trick is to teach the foot a few boats, empty-handed pull a few. how to step, how slight? I passed a few examples to illustrate attention to see the inside of the routine.
Example 1: Wenzhou, Zhejiang, a man called En, he was a student of a key university in Beijing and we all know, Wenzhou known as here has never been afraid of what laid-off. En he grew up in such an environment, childhood by the influence of this environment, so he particularly smart financial business, especially a year, he The results of the county first admitted to a key university in Beijing, he very much appreciated the American education in the United States, full 18-year-old youth, to home, the burden of reduction is a disgrace. not want to increase the burden on families , to seek their own work-study program to address the learning and living expenses.
I said just now, and have opened a small factory in Wenzhou every household, so the competition is intense, as long as acquaintances fellow, you can after delivery, credit goods. Liu grace took a big bag jeans, decided to go back to school first to a speculative look at this pair of jeans is good marketing.
classmates sell the market to sell a 20 dollar pair of jeans, he was selling 12 yuan, he Since all students do not earn too much and the students, he said: These are the jeans I brought from home, we are students, I earn a toll, even for everyone with a right by him so that students have a you me a way, soon, a big bag of jeans were sold out.
En look so good sales, wanted to look at other schools is not good marketing, so, the next day and take up another package arrived at the nearby university, he was not Chapman, but went straight to the student dormitories. This time, his asking price $ 18, two less than the market, after bargaining, the general turnover of 15 In this way, two big bag of jeans, less than two days, all sold out. En an operator, received more than 1800 dollars, in fact, the wholesale price of each pair of jeans as long as five dollars, in addition to capital, but also netted over 1000 this small chopper pilot hit the ground running, success, En tasted the sweetness of the consignment clothing, and my heart is very excited, from which he also saw the business opportunities there, so he was ready to make a big and.
him send your money to the manufacturers, the manufacturers see him so quickly pin over, put the money sent, very pleased, and praised him for doing a good job. En with the manufacturers say: Well, I simply do you got agents in Beijing, I Beijing first contact, I called your shipment, you put the goods sent over a factory, keen on the idea, because this is what they wish for. En on printed a box of refined card, as if to Wenzhou the identity of a factory in Beijing Office, to negotiate from the business to know: To make a big
En, it must engage in wholesale and rely on walking street channeling Lane, a salesman, a one to sell, it is certainly do not, so he contacted a large number of vendors to goods, in particular, he put up a big boss engage in clothing, the big boss decided to cooperate with him, underwriting his product. En order The list, called the factory haste shipped to the factory to quickly put the goods sent to the station. these new payment type, good value for money in the market is very marketable, so soon a pin. The big boss, by this transaction, the more trust En decided to join forces with En cooperation big extra dry.
through a period of cooperation already has six digits, En passbook. his feathers full, the sales channels more to build more and become more experienced, he is no longer confined to a single selling jeans, but all to attack and he does not then hanged himself in a on the tree, but to get in touch with many of the manufacturers, many businesses, as long as the market, what clothes good sales, he sold clothing; as long as what clothes they need on the market, he would produce what clothes he even street vendors on the market their needs and the sample sent to the factory by factory made as a result, growing in fine, grow and mature, bigger and bigger.
With the development of the business, his business is a totally busy however, then recruited a few assistants, rented a compartment halls office, seems to operate as a corporation. this time, he is no longer big and small, hands-on, but concrete things to the hand continue to do. he sat in the office and remote control command single-handedly hold all manufacturers, single-handedly holding the public business, sitting on the middle of the post huge profits. the
a few years later, En University graduate. he did not go to the unit to report, do not iron rice bowl, but stay in the capital, continue to command the army of his clothing at this time, who knows, he has been the capital of wealthy boss. In this way, the generation of karate the birth of a master.
Example 2: flat housing reform four floors. a few years ago, a heat wave of Canton real estate market, many of the I heard Guangzhou, there are two 50 square meter cottage, homeowners want to be converted into a building, because there is no money, has not turned the completion of the Dengmou initiative to seek to the homeowner, said: We cooperation you out of the ground, me the money, we built four-storey building. you pick any two layers, the rest is owned by my landlord thought, the old house without spending a penny can be turned into two new buildings, and I'm deal, agreed to a result, the contract signed with Dengmou which to know Dengmou playing karate, he changed hands for 2000 yuan per square meter property prices, sold another person, he suddenly received a 48 million. take the money built up in their houses, to remove various fees, their resale to earn more than 20 million.
above two examples, an overview of the whole operation, we want to play this kind of karate, particular attention to the following:
, information to be spiritual. to do this kind of karate must be information-oriented information age requires information on the concept of brain time to have a string, this string is the market concept , information, concepts, operational awareness. usually have to read the newspaper, more than listening to the radio, more than watching TV to learn more about the party and government policies, to learn more about market trends, Big World, ears, like the eyes of the hunter searched everywhere, so you can find their prey. opportunity to, in order to quickly seize the opportunities are often prepared for the prepared mind. If you two a dark, lack of information, you have no inspiration. < br> Some product backlog is not the market, but uninformed; commodity cities do not sell, you can get the village to sell; this place is not good to sell, to get to other places to sell; some goods from another packaging, a change of color, a label, printed some patterned text, selling, sell
2, to find the sore points, focus on demand, find the point of integration to do this business you do not go to those who run fire enterprises, selling products, these products are cattle, people will not let you do. we'll have a difficult enterprise, slow-moving products, so you can after delivery, identify the point of integration, you can operate poor success.
3, playing time, the local poor, poor region to do this business, we must grasp the good time difference, there must be Plus Fortuna, my turn, you pay for. Share What is invitations to a few, these posts are invited me to eat, some married, some birthday, some pastries, some celebrate the birthday, and some New Location. we all know, now treat. empty-handed to right? not, less dozens, then hundreds, even thousands ($) on the surface who treat, who host? who pay for it? you pay, we pay for this trick is called the God of Wealth, my turn, you pay for ; invited Octagon Fortuna,Nike Mercurial SL, my turn, you pay dream finally realized this is not only the glory of the Chinese people, but also the victory of the Chinese people why the world should bid for the Olympic Games it? In addition to political factors, there is an important one that is profitable, a lot of economic interests said the 1996 Atlanta Olympic Games, earning 5.1 billion in the 2000 Sydney Olympics, earned a $ 6.3 billion.
but know we do not know the original Olympic Games was the session of the session at a loss since enabled Ueberroth, Olympics history has rewritten the Olympic mode of operation is more mature, but they are sub-points, to operate it? we take a look at his operation:
Ueberroth in the Olympic Games the most classic resort, is the world's attention hard bosses scrambling to dig into their pockets. main event. He studied broadcast prices of the previous two because the TV media people are most concerned about the media, business battleground. the beginning of his assistants to his selling price of 150 million yuan, he did not immediately finalized. said: No, must be 250 million yuan was his assistant was scared to sit on the floor, the old, especially not crazy, the last 120 million are difficult to promote, this has been increased to 30 million (U.S. $), no high fever ? God, his whole to improve a billion! this work? not a bit too dark, too hard, no! of course OK but have way more solutions than problems, because there is no anything possible, but you do not say, no way, no idea he with his glib tongue, and personally lobbied the two largest U.S. broadcasters mm ABC and the National Broadcasting Corporation, in his provoking planning, the one is not! 7 million (U.S. $) broadcast rights were sold to the United States, Europe, Australia and other countries, alone, into the 2.8 billion.
Secondly, he grabbed the major companies in the corporate sponsors, at least to me to pay 4 million (U.S. $) over the above, less than this number, no chance! which pay a maximum, which can be obtained the exclusive rights he assumed the style of to stroke and posture, letting God of Wealth who try to steal, so they are killing a badly beaten, gloomy and dark. As a result, raising the contrary, higher than usual, many alone, he was set to 385 million (U.S. $) the last, while the Moscow Olympics, with a total sponsorship amount was only 9 million, this is really a master! really calendar harm! dispute
drink: Pepsi and Coca-Cola, competitors over the years, the Olympic Games they have their own outcome. Pepsi is the winner, the brand started by an Olympic Games publicity, sales soared, and can say that stole the show. Coca-Cola hold back an angry, this determination 报一箭之仇, so Coca-Cola this decision big bet, one up on the big swing power and prestige, all of a sudden out of 12.6 million (U.S. $) of the standard code, a full 9 million higher than the reserve price, all of a sudden scared lying to the presence of rivals, ? this time, Ueberroth was hiding in the dark laugh, this is what he wants results., Coca-Cola defeated all opponents, won the beverage monopoly. It was The Ueberroth they can get all 13 million (U.S. $). the dispute
film: Kodak and Fuji Photo Film has also launched a fierce rivalry of this competition, Kodak lost Jingzhou, Fuji take advantage of. Kodak is still 4 million (U.S. $) bargaining, Ueberroth Company QiQiao smoke, very angry, had been removed the Ad Director. In addition,
in fund raising, Ueberroth did not miss any a small part, should it produce ; economic benefits, for example, the best seats in the Olympic Games torch relay long-distance running, no money in the past. This time, he Yigai charges, and various souvenirs are high-priced to sell out, tickets are sold out. Why? because the seat has always been So the Olympic Games was very successful. Finally, a settlement, and earned $ 250 million he earned over one billion, creating a precedent for private host the Olympic Games and go down in history.
from here, you can also seen: to do business, is to cause a trend of looting, create a We can clearly see that his mode of operation: first get the approval of the Government to host the Olympic Games, to obtain the right to host, which is leveraging the fulcrum of the Earth, which is turn the wealth of the appeal, is the flagship document high gold content, the key you will not use will be used on its head; will not use your useless, is equivalent to the waste paper a then through the pivot point, outside the no benefits, who fight with you? you're smart, others are not stupid, just what they need, like high to go, rising in tandem with it (he can also post messages to countries,Mercurial Victory TF, countries can also post messages to various enterprises in the provinces). who will not lose things can also be seen from here, who do one thing, do not single win, win-win situation, we should be profitable, so that it may succeed. here companies out of money, they get paid from advertising. we are all winners, we are all masters such activities, the total operating basis, in return for advertising.
use of this approach, first is to have a place to stand, there is relying on, say, or contributed to the approval of the authoritative departments, and then to the fulcrum as the most powerful weapon, as getting him to go knock on the door of wealth.
Example 2: Shenzhen, a man named Zhonghua Sheng's, when he first came to Shenzhen, only the hands of the appointment of the Director and a piece of land in a development zone, the other nothing. but he rely on themselves, but to use the preferential policies of Shenzhen Special Economic Zone, orchestrated a Land reclamation in Central and Western District, Zhuhai. we look at how he operated: the tricks he used or hired Octagon Fortuna, my turn, you pay for Special Lecture on the benefits of this development zone, and arouse the desire of people to invest.
time, he proposed several slogans: a glass of water by you today, tomorrow you a barrel of oil talents, and material economy only; largest economy, the largest port, big thinking, big development. .
his fund-raising program is: a value of $ 10,000 per share, where the shares may have 100 square meters of land for housing, foreign accounts can be converted to Shenzhen accounts. the announcement, the Western people, such as tide, crowds of fund-raising office, a short period of time to absorb the one million shares. the funds to the rest of the tenders, the construction of urban facilities. terms of land prices at that time, tens of millions of dollars of investment in land reclamation, the 10 several hundred million value.
here is particularly worth mentioning is that he used a slogan , an idea, aroused everyone's desire to invest, people willing to pay for the zone.
this, I think Chairman Mao defeated Chiang Kai-shek 800 thousand troops why millet plus rifles? to small Big David and Goliath? One important reason: that is stirred up the hearts of the Chinese public desire.
we all know, China is a large agricultural country, farmers accounted for the vast majority of the population of China, who won the farmers will win the farmers most like what? land because the land is their lifeblood. Who can give farmers the land, the farmers on whom to run. Chairman Mao's insightful analysis of this situation: local tyrants, the sub-field laid a solid foundation for the victory, so to say, Chairman Mao is very wise.
Example 3: I have a friend in a park when the number one once and he told me that one thing, I hope I gave him make suggestions, I asked him what happened? He said: park a large ground bare. I was trying to get it green to beautify the look, but forget about the cost,Mercurial Vapor Superfly II, not daring to move, because the park does not have this money said: You are engaged in this line, you help me to make suggestions. you say how to do?
I said to him: Can I help you to think about as a result, I helped him out of an idea, do not to a year's time, this piece of bare land into a colorful, fragrant green. this idea by the British Library move host, you pay for.