Direct marketing is one of the more lucrative means of increasing
the returns of investment in any business. Although it takes more capital to
begin direct marketing, it is still one of the most significant strategies that
you can use to increase your response rate. Compared to internet marketing, it
can provide a higher percentage of response from your target audience.
In
addition,
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shoes, with so many marketers doing internet marketing right now, you have
more chances of providing a different marketing campaign with your brochure
printing for example,
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cheap, that your target audience would definitely take notice of. All you
need to do is to complement your internet advertising with direct marketing
especially if you are looking at print brochures.
There are several ways you can
use direct marketing to your target audience. Here are a few to help you become
familiar with direct marketing:
Direct Mail
This is the most basic
type of direct marketing which requires the use of direct mailers. The way you
do it is to target your audience and then send your print collaterals, be it
print brochures, flyers or postcards. The beauty of this strategy is that you
are able to market and promote your business directly to your clients and
prospects. For instance,
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sale, if you cater to badminton players,
retro jordans cheap, your direct
mail brochure printing can provide a list of badminton related products on a
regular basis.
Telemarketing
Telemarketing is another way of directly
marketing your business by contacting your target clients via outbound telephone
calls. Sadly,
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form of direct marketing has become a nuisance rather than a welcome method by
many consumers. In fact, many have complained about the trouble telemarketing
has caused that the US even put to law some restrictions to these calls. Anyone
who does not want to get any phone calls from any telemarketer can put their
names in the do-not-call database.
Door-to-door Marketing
This is one
of the cheapest direct marketing strategies as you do not have additional costs
from postage, envelopes, or even from having an address database. Door-to-door
marketing even gives you an opportunity to go one step further with your
marketing. And you actually get your foot inside the doors of your target
recipients.
Voice Mail Marketing
This type of marketing lets you to
send messages through personal voicemail boxes of your clients and prospects.
Voice mail marketing is cost effective compared to internet marketing and direct
mail. However, you still need to look out for voice spam.
These are just
a few direct marketing strategies that you can use. It may be costly than other
marketing strategies; but direct marketing can help you get one step ahead as
you can reach out to your target audience with the shortest way
possible.