You own a growing real estate business and you feel a
professionally developed and marked website would help you grow your business
manifold. These tips would help you pick up the right company for your website
design.
How do you make a good choice when setting out to choose a
website design and online marketing company for your real estate business? There
is a big party of companies out there,
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be 'experts' on web development and marketing. Picking up one of these to assign
work is an uphill task. Testing these companies on a few parameters would help
you:
Profile and Experience
The
company you select for developing your real estate website should first and
foremost be a company with specialization in website development and online
marketing. And if it has worked on realtor websites, it is sweets with the
sugarcane. You should ask them straightforward how long they have been in the
business, and how their experience would benefit you. The major service the
company offers should also be considered for there are several companies which
dabble in web site design and marketing but treat it as their supplement work.
Your company should specialize in website development and online marketing ?C
this is what it should do. This is all it should do.
Cost
Your
money is valuable. Choose a company which offers value for your money. Be sure
that the level of work the firm grants corresponds its pricing. Some firms tend
to charge exorbitant amount for their services. Check in the market what do
other companies charge for the same package. It is always better to check
properly before you go with the task. Ask the company to slide down its prices
if you think these are just too much.
Customer Service
This is an
important parameter for selecting your company. Apart from professional design
and affordable pricing, the firm must provide proper customer service. Inquire
with them what level of customer service they would provide: e-mail, phone,
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chat etc. You must receive timely responses to your queries and get necessary
support in negotiating with problems that might arise when the website begins
running.
The SEO Factor
Your website must not only have a
professional design but it should be search engine friendly too. Ensure that the
company of your choice creates an SEO friendly product for you. SEO is much more
than putting a few meta tags and keywords. If necessary, have a face-to-face
meeting with an experienced SEO professional before you sign the contract with
your company. An in-length discussion would help you understand SEO requirements
of your prospective web site.
Check References
Prepare shortlist
of your prospective web design companies and shoot them mails asking for
references. People with good market reputation will have no qualms in providing
you with these. If some hesitate, just put them aside. Call their past clients
and ask if the design firm adhered to deadlines, accommodated their requests,
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suggestions and questions,
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clearance, fixed problems promptly and worked within the original budget.
The exercise would give you an idea what the company is really
worth.
Future Issues
During the past decade, a multitude of web
design firms have emerged. Some sustained themselves,
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presto, others faded. Though you can never predict with full surety whether
the firm would be functioning in future, but an informed guess would help. If
you want to build a long-term relationship, ask them what they plan for their
future. Also ask whether they would accept payment in stages or they want most
of their payment up front. Firms which are not willing to link their earnings
with what they deliver are least likely to be friends for long.
When
surfing the web for developers for realtor websites, be choosy. It would help
you get a good deal.