The first and most important reason is the role that that
automotive live chat plays in customer experience. Many people think that that
buying a car is a difficult experience and most people that purchase a car dread
the experience of drudging to the local dealership to shop for a vehicle. The
solution for this type of customers is simple. Clients need to obtain basic
information without having to interact face-to-face with a salesman, and the
best answer is Internet shopping. You might be wondering why, but car shopping
has gone online and shoppers are using your website and the websites of your
competitors to find information on their next new or used car. Whenever online
shoppers have a question about a vehicle you have listed on your website,
automotive live chat puts you in a position where you can provide professional
answers to whatever questions your customers might have, in the shortest time.
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Next on the list
of reasons why many car dealers use automotive live chat is that this technology
increases lead opportunities. If you already are successful with your dealership
on the internet, then driving traffic to your website is not really a
problem,
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visitors into qualified leads always proves to be quite a hassle to many
dealers. Despite the large amount of money dealers spend each year on lead
generation campaigns, most car dealers are lucky if they are able to convert 2%
of their website visitors into quality leads. When you have live chat software
available to interact with visitors on your website, it creates an automatic
lead generating system. Having a live chat service on your website often more
than doubles the amount of car sales leads dealers receive online.
Enhancing marketing strategies
for car dealers can prove to be quite tricky,
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proven to be a very useful tool. Automotive live chat is one of the most
effective and valuable components of car dealer marketing. Live chat is proven
to help with converting prospects to leads and sales. Don??t think of live chat
support like an additional form of communication separate from other marketing
initiatives. Instead, it??s important to work with a live chat service that
helps you integrate offline marketing efforts with online marketing efforts.
Another important reason is the large increase in sales witnessed by
dealers that use automotive live chat. A dealer chat service can help convert a
higher amount of your leads and website visitors into sales. Using a live chat
solution allows you to take a proactive approach to communicating with your
potential customers. A live car chat creates more interaction between you and
your dealership website visitors. Experienced dealer chat service providers, use
proven processes to convert as much as six out of ten sales chats into high
quality leads. Leads created through this process typically close at a rate that
is two to three times higher than leads dealers purchase from third party Auto
Sales leads providers.
Last but not least, is the advantage given by the
fact that not all car dealers have picked up on the large range of utilities
derived from using automotive live chat services,
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have strict hours of operations but also salespeople at the physical locations
that go home after work hours. This translates into many leads that simply go to
waste because there is no one to deal with them. With a automotive live chat
service, you extend your business operating hours to 24 hours a day, 7 days a
week. The bottom line is that an automotive live chat service sets you apart
from your competition because it improves the overall satisfaction of your
website visitors by providing instant, professional and courteous
support.
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