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supneges 发表于 2013/3/12 15:51:00
Technological innovations have given the new age enterprises a vast media map to showcase their products and services. Along with a large number of  TV channels and print  media already available, new media such as online advertisements, mobile messages, emails, web presence through e-commerce and  social networking sites  – are using up the advertisement space. With a variety of offer, the enterprises also respond proactively by Womens Supra TK Society Shoes Yellow Black recognizing  the need to integrate their various marketing communication efforts, which will enable them to provide their customers with a multi-channel experience.        is vital as customer relationships revolves around this.  By  integrating the marketing communication channels  ensures a consistent and continuous  communications  throughout the sales cycle.  Further as today's consumer is not only active, cynical and  knowledgeable entity but also a demanding one seeking a combination of attributes fit enough for the new market place. With decisions based on reasoned analysis and logical appraisal, the customers today are more informative. Thus communications delivered to the customers through multiple channels should provide them with  significant to their requirements.         The fast pace of today's digital world has also increased the pace at which the  customer behavior and expectations change. The challenge for business enterprises is to keep pace with this evolution.  Recent research from Ovum shows reports of 74% of consumers using  at least three channels when interacting with an enterprise for customer service-related issues. Since customers interact through many channels, enterprises must provide a consistent experience across all channels. However, not all enterprises are prepared for this multi-channel experience.  Nevertheless they must   react to consumer demand by proactively anticipating customer requirements.  With social media being a platform where most of the customers Mens Supra Muska Skytop Shoes Grey Black Purple meet,  involving customers and potentials through predictive chat sessions will facilitate enterprises in predicting customer interactions.      With the  global  customer base, enterprises  with the need to explore the customer centric multi-channel approach, should be able to understand the  various combination of processes, technology and people. By discovering the solutions for multichannel customer experience enterprise can bridge the gap between the self-service applications such as  and speech self-service and the contact centers thereby enhancing customer experience. However, in the process, enterprises will understand the customer channels preferred by the customers for communication and which gives them the highest levels of satisfaction. Further by eliminating the self-service dead ends will help in  improving customer experience.  Leading service providers have worked out solutions for effective multi-channel customer experience, the heart of which is a sophisticated big data to support the three pillars of intuitive customer service. Anticipating customer actions will help to simplify communications and deliver an increasingly intuitive customer service strategy effective across all channels.      Related Links:  ,

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