Every company tries to make their products stand north face down
jackets out. Celebrity endorsements, flashy colors, and all kinds
of different innovations to sell more and garner more attention. Nike, and no
one should be surprised, has taken it to the next level, adding something
different to the jackets United States Olympians will wear while on the medal
stand this summer in London.
Nike has (much to the chagrin of sports photographer) put a polyester
laminate on the surface of their 21st C. Windrunner V jacket to increase
amplification of ambient light by 400%. In other words, they turned their
jackets northface jackets
into giant light reflectors.
So while the flag is being raised and the anthem played, the flashes from
photographers will be popping off the upper bodies of our country finest (As
well cheap north face jackets
outlet as the medal-winners from Brazil, Kenya and Estonia).
Nike has focused its considerable marketing army on the Olympics, with the
support of the Game on, World campaign and the launch of the Fuel Band, getting
the every day athlete tracking and thinking about their bodies and movements
like a pro.
The multi-dimensional corporation is always trying to innovate and expand in
different ways, but big international tournaments http://www.northfacedownsale.com
are their wheelhouse, they weren going to do anything but shine during this year
games.
Nike main aim wasn to troll photographers, however. The jacket is designed
for all runners, giving them 360 degrees of reflection. The medal ceremony
jackets were hot sellers after the games in 2008, but this time they will get
more attention than before?from fans, athletes, and of course, photographers. |