In Summer 2010, A|X will launch A|X STYLEPAD - a multi-media, interactive digital portfolio that contains insider access to the alluring world of Armani Exchange. The A|X STYLEPAD is a brand destination where users navigate through a specially designed online flash-book to experience multimedia content of the current A|X seasonal campaign with exclusive content and features that include: interviews, videos, photography and A|X music.

With the A|X STYLEPAD, Armani Exchange brings together three marketing trends 鈥?exclusive content, online entertainment, and social networking 鈥?in a unique and interesting way. Operated by an in-house cross-functional team, these initiatives are an evolution of our marketing message, linked to strategic goals and integrated with other marketing click-through. The A|X STYLEPAD, for Armani Exchange, was developed in partnership with Cheap Armani Shoes Clikthrough, Inc., a privately funded eCommerce software and service provider.

A|X STYLEPAD will serve as the multi-media destination of the enhanced A|X life section on the brand website and will gain exposure with marketing elements via the A|X blog, A|X social networks, A|X YouTube, A|X in-store promotions, A|X text mobile marketing, and press materials covering this digital media endeavor.

A|X Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers 鈥?an accessible collection offering urban, individual style. A|X Armani Exchange defines a new dress code|code calculatordecoder|free codes|decoderdecoding|sstandards|regulations|unlock} Louis Vuitton Damier with a collection that takes its cue from urban lifestyle and music culture.