how to allow consumers to experience the lifestyle brand advocate, and terminal channel construction to bring out the connotation of the brand?

the beginning of 2010, Jinjiang sports brand elegant birds Happy "campaign" brand concept, and hope that with a new, creative ways "movement happy" philosophy deeply rooted.

how to allow consumers to experience the lifestyle brand advocate, and terminal channel construction to bring out the connotation cheap jordan shoes sale  of the brand? To this end, the elegant birds to be introduced in the ninth generation of analog store.

elegant birds Retail Support Center Director Ker cheap jordan shoes sale  said, "mock shop" designed to break the boundaries of traditional sports brand, the first concept innovation surprisingly, to give consumers a clear theme to the visual impact and psychological shock, and then import the natural concept of the "Bird's Nest", with its lines rendering a bamboo and other elements, and finally by the Chinese culture and sports happy "brand philosophy combined to extend the brand connotation as to achieve brand differentiation important means of operation.

At the same time, the company "nesting" action matured, www.etrapezesneakers.com  analog shops spread will be three times divided, the flagship store, independent design, development; image of the store, for a secondary urban markets to create the main sales shop; well as the image of the store, the target market is more than three or four market-based.

a huge number of the 34 market channels, cheap air jordan shoes  is one of the company's focus on promoting work. Is said of a Zhejiang elegant birds agent within a week in August 2010, it has opened 11 stores.

can say, so far, the company's retail terminal expansion plan is successful. Do the brand in 2002, just eight on the realization of the scale of 5,000 retail stores, hundreds of new stores opened that agents recognized by its current marketing strategy, as Cheap Women's Air Jordan 13(XIII) Retro Shoes On Sale  well as profit margins.

elegant birds terminal expansion reason why the effect is obvious, in that it can protect the return of most of the agents and dealers.

according to information provided by the company, so far, the trend of expansion elegant birds, most of the agents and dealers to achieve profitability.

"there will be some dealers do not profit or even a loss, but the overall look is not obvious, so far, our single-store profit new air jordan shoes online  margin is good. "The official said. This is because of the precision of the target market for the agent dealer profitability and brand expansion possible.

For example, in 2010, "Most of our new store location in the central part Men's Air Jordans 2012 Shoes For Sale Online Cheap  of Guangxi, and Yunnan, the main do three or four lines market. In these markets, the shop cost is not high, the market space is relatively large ", the official said," At the same time, because of the major competitors in the pioneering period of expansion less stressful, easy to protect profits. The "

" Yunnan elegant birds invested heavily to upgrade the store. "The elegant birds Yunnan Branch Manager XIE Guo-hua said, the existing 60-square meter shop will be cut down, and the average area of ??the shop after the upgrade will be more than one hundred square meters.

and the company has also set a national new store jordan shoes sale online  opening program of the 1500 terminal. Elegant birds have a small amount into the market of Vietnam, Laos, nike high heels  and full access to the Southeast Asian countries in the near future and intend to set up distribution points.

high-speed expansion will inevitably bring about the financial pressure, and the company hopes to seek help from the capital markets.

recent years, capital operation and modern enterprise management, is becoming Jinjiang industrial aspirations, Jinjiang more and more listed companies. Currently, the increasingly intense competition in the sports brand sporting goods company operating with greater refinement terminal franchisees to join the increasingly rational reality context, the huge demand for funds. Public financing sports brand in the further development of the internal demand, but also to promote the enterprises to develop a higher level of development discount air jordan shoes on sale  strategies www.ejordanheels2012.com  and modern marketing mode.

"elegant birds is well ready to market. "The elegant birds Chairman Frederick Lam said, is in accordance with the relevant requirements of the listed actively preparing for the fight within two years of A-share listed.

"market, is to make elegant birds really Lianhaoneigong do strategic planning, enhance brand influence," said Fred Lam, financing through the listing, the company can be more adequate capital investment to the Chinese market. "

If sufficient funds, Fred Lam speedup elegant birds will have more confidence. Through dense cloth, and strengthen competitive advantage in three or four markets, to consolidate the channel edge, the formation of the size of the market, to further enlarge and elegant birds; through merit-building shop, cultivating the elegant birds in a secondary market cheap women jordan 23 high heels  competitiveness. 2011 'nesting' nike high heels  action would start, the image of the store into the first core business district, the shop in the first-line market, the size of more than thirty.

However, some agents are mixed on the operation of the company's capital, which may affect the company's current system.

"after the listing of the Group, in terms of our agents, a significant benefit is to accelerate the research and development of new products. "Several years ago in the overseas listing of a particular brand of Yunnan distributor for the brand, the product development and production speed to ensure increase in ad spending to increase brand awareness.

another upcoming brand agents seem prudent, "the pressure to be greater after the listing agent. "

so he did. Previously, Anta, Xtep brand after another recovery cheap women air jordan 6 high heels sale onine  agency instead headquarters Direct and listed. The same time, after the listing of the jordan heels  Group, with more funds, we must accelerate to seize the market, will naturally require agents to continue to shop, although the headquarters will have some support, but mainly by agents ".