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公告 |
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The Creators micro-life" fiery start, ABC National
wctmdmd 发表于 2012/9/27 15:18:00 |
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?? brand dynamic ?? at present, daphne international holding company chairman of board of directors ChenYingJie when being interviewed by the media, said daphne international is ready air griffey max ?to the next 10 years of change, declare; Many brands, category, class, many path; The coming of the new era. He hope that through more brand formation encircle the potential, but the revolution to be successful is not easy. In the wage growth, increase in inventory, cash flow down through such as how to maintain daphne international high growth, give investors a good hand over to treat is in more brand transformation in first need to consider the factors, ken griffey sneakers ?after all, to let the Ken Griffey Comfort To Max 3.5 ?consumer acceptance new brand, at the same time with competitors to the confrontation and unbeaten, and decrease the execution of brand operation risk, a variety of problems ChenYingJie test with the team.
Parity strategy achievements single town a myth
Daphne is home real taiwan-funded enterprises. ChenYingJie mother family is Taiwan shoes family, the chairman of the board of directors ZhangWenYi uncle along the big margin business family ken griffey jr shoes ?enterprise sanfeng shoes for digestion excess inventory, 1990 take bay goddess; DAPHNE (DAPHNE); The name of a brand in China.
By family regard highly, ChenYingJie is cultivated for successor, but he took over daphne international holdings limited predecessor & ndash; & ndash; Ever grace international group mainland business, it is the most low. When daphne Nike Air Griffey Max 1 (I) ?operation into crisis, store old, style of the old, old on sale promotion, high staff turnover. Your elders ken griffey jr sneakers ?hope for young people to try, the mainland business dragged out of the mire.
In 1999, the sacrifice of crimes ChenYingJie repositioning daphne, replace the brand mark and store decoration style, to start daphne started back to life.
And the competition, is the development path with some similar another women's shoes brand bele (1880, HK). The same OEM is started, as in the 1990 s to launch its own brand of women's shoes, is also in the department store set up counters ken griffey shoes ?the first step towards the mainland market, with so many points in common two companies often become everybody comparison object. But in the growth of and on the way, two enterprise shows different characteristics.
With ChenYingJie words, bele is Nike Air Griffey Max Fury 2012 ?women's shoes industry; Mercedes; , and daphne to do; Toyota; . And walk in the high-end course bele is different, ChenYingJie take is positioning mass popular parity strategy.
In the price, daphne in girls shoes, the average price griffey shoes ?in 200 ~ 300 yuan, and is almost half of bele. In the channel terminal, and bele Lord go shopping mall, shopping center is different, daphne mostly adopts the street store mode.
In order to store in negotiations with master right and pricing power, bele through mergers and acquisitions and agent means, bele will create a group more than a brand; Footwear empire; . At present, bele its own brand including belle, day good pleasure, TATA, thought and chart and so on more than Ken Griffey Jr. Jersey ?10, at the same time, bele or Bata, Geox, Clarks, Mephisto, BCBG, ELLE, Merrell and Caterpillar, and other foreign brands of domestic agency. So many brand resources make Nike Air Griffey Max GD 2 ?bele has strong voice, a lot of stores in order to improve the class, rich category, often with preferential rent please bele garrison.
And in some upscale shopping center, and now it is difficult to see the figure of daphne, because; Guest unit price; Low, market rent rise year by year, as early as in a few years Nike Air Griffey Max Fury 2012 ?ago, daphne counters from high-end department stores a gradual withdrawal, began to focus on their own store on.
In the U.S. TPG investment, the expansion of the regular distributors daphne increase speed, slow down the speed of our growth. Data shows that, at present daphne group core brand; Daphne; And shoe ark brand; Shoebox; Altogether has 4547 directly-managed stores, year-on-year increase between 3918 629, a compound annual growth rate of 16.05%; And the franchisee, daphne core brand Nike Air Griffey Max GD 2 ?employs 1055, compared with 984 of 71 new home, to expand by only 7.21%. Daphne said that this year Women Ken Griffey Shoes JR ?will add; Daphne; And, Shoebox; The retail store 700, and new retail outlets are all regular distributors. |
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