International big with Quanzhou enterprise resources into the domestic market momentum is on the rise last week from the United Kingdom century denim brand LeeCooper Jinjiang Yi Hua Co., Ltd. held a signing ceremony, announced a strategic partnership. Under the Obey clothing  agreement, the latter to obtain LeeCooper production and management rights in Greater China. The

It is understood that one hundred million birch LeeCooper Obey snap backs hats  cooperation to take the "5 +5" mode, the five-year contract plus a five-year priority signing opportunity. Billion Hua company, now they undertook to cooperate in the the LeeCooper shoes in Greater China in the design, development, production and sales, while LeeCooper UK headquarters will provide brand management services to help. Aspects

LeeCooper said they see is the future of its brand promotion and development in China, so no specific Cheap Obey snap backs hats  Cheap Obey snap backs hats  figures for the future before 5 years sales and marketing. According to reports, LeeCooper clothing line in China is only 15 single store, one hundred million birch production of shoes to enter the single-store sales.

Previously, enterprises in Quanzhou city with big international brands to open up the domestic market has a number of cases. Xtep and Disney sports and Spain Brand "Colin" cooperation, Thailand and Asia shoe with the British outdoor Obey Cloth  brand HI-TEC "cooperation, three Shu Sporting Goods (Fujian) Co., Ltd huge amounts of money to obtain century England Football Association (referred to as" English production www.obeycloth.com  and management rights of the Football Association ")," England "marks in the major markets of China. In Quanzhou lined with large and small billboards, in addition to own brand of domestic and international brand advertising has become a landscape.

For this phenomenon, the industry believe Obey Snapback Hats  that each brand into a new regional market will be facing the problem of how localization performed, even if it is Procter & Gamble, Coca-Cola and other international brands in China after 10 years of investment and growth of only the achievements of today's market. Subsequent entry into an international brand, the best model is the natural and local enterprises operating Obey Snapback Hats  experience and market channels, in order to reduce the cost of the cultivation of new markets.

Obey Sweatshirt  The analysis, Quanzhou has concentrated most of the domestic sports brand, not only has the brand of the cluster, a large manufacturing base, gathered from various quarters marketing talent, but also wander dares daring entrepreneurial passion naturally become an international brand favored by places. The founder of

LeeCooper, in August 1908 in London, England, a family of small companies MORRISCOOPEROVERALLS main production overalls of the workers in London, Obey T-Shirt  30-40 years later, the company is British production of a wide variety of apparel products, Obey Sweatshirt  including uniforms. 1940, the company changed its name to "LeeCoop-er", and create and maintain a monopoly of production and sale of denim products in Europe for nearly 20 years. Late 1950, LeeCooper have been identified as the iconic brands of denim clothing.