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小智 发表于 2012/5/22 13:20:00

Golf is not only is the movement

 

September 7, 2011, in Shanghai, Hu 2011 Agile Hainan Clearwater Bay Hurun Rich List ", which is Hoogewerf continuous thirteenth year, the richest. However, the importance of golf on the Chinese entrepreneurs, Report early in 2005 began the study. The Report itself is a very golf-loving people, golf is an ancient and a wide range of movement in his native England, and whenever there is a chance that he was very happy to fully immersed in the green paradise of golf. But when they came to China, he used to play a very limited time, because a lot of time, are used to study the golf crowd.

 

Speaking in China these years, "Golf, always talking about the Report:" In China, do business, not only the need for capacity is more important is the circle. We have conducted a survey, results show travel, swimming and golf are rich are the most popular leisure travel requires a unified destination, you need to fit a large period of time, swimming inconvenience conversation, as it should be, you can enjoy the outdoor sun high consumption threshold Golf, become the most popular boss circle I still remember the "New York Times" has been invited to compensation experts sparring golf mistakes with the performance of the company and found that: within three years, the maximum overall return on the company for its shareholders, it is precisely by playing golf mistakes, movement. least CEO leadership. This may seem incredible, but the leisure behavior to study the company's business behavior, which in itself also reflects the close association of golf this leisure behavior and wealth. "

 

For this reason, Hu always believed that golf is not just a sport, a way of life. "China's younger generation has a different philosophy of life and parents to do their own work, they think is 'how to return to their own'."

 

In recent years, the Report each year to publish a Chinese millionaires brands tend to report ", he hoped that this report reveals the brand awareness of the rich class, spending habits and lifestyle changes and preferences. "I always wanted to describe the change of lifestyle of the rich class. Take the Golf is, in China, nearly half of the billionaires are playing golf." From a regional perspective, Beijing Regal is particularly fond of playing golf leisure, and only a select golf more than a tour of the city. average handicap of 98. Mission Hills (microblogging) is the country's most wealthy favor of the golf course. Beijing Pine Valley is the most popular of Beijing local golf course; Shanghai, Sheshan Golf Shanghai area the most popular golf course ..... "Report of golf in China is gradually moving toward a" civilian "from the" nobility "as soon as possible, more and more people want to play good The stadium is more and more.

 

Love affair with China

 

1988 Report, 18-year-old will be from Eton College graduation day in May, he accidentally discovered the school bulletin board posted a notice, saying it was a study in Japan a year the number of places. To know that June is the end of the semester, he is planning to be on the road to travel. For a young man, what is more exciting than to the wonderful world outside to stroll, not to mention free, apart from anything else, of course registration.

 

Unexpectedly, the school only one application, it really surprising! You know, the other schools out of the conditions are very favorable - not only to provide a year's tuition and living expenses, round-trip first class tickets. Get the first-class ticket, the Report put it replaced by economy class ticket price difference is a small "windfall" money to the Report in Europe happy to play for a while. Two months later, a Japanese could not understand Hoogewerf back pack alone happily to Japan. In the Asian economic center of Japan, Report for the first time feel the magic of this piece of land in Asia. Interestingly, this is to travel in Japan, Report in love with the Chinese character and interest to China.

 

1989 Report end after one year of study in Japan, returned to England, studied at Durham University, specializing in Chinese. So, Report 1990 "exchange student" status to the Chinese People's University studying for one year, during that time, he travels the north and south, "most of the cities I have been".

 

1993, Hoogewerf University after graduation, first job selected Arthur Andersen. Selection and learned professional and nothing to do with Arthur Andersen, was supposed to have a good job ". He spent three years through the training and examinations, and get the CPA license. In 1997, Hu was Arthur Andersen sent to Shanghai to work, come to China again. The Hurun not know, China will be his second home.

 

Hurun growth

 

In 1999, the Report at this time to stay in Shanghai for two years the work of Arthur Andersen Shanghai contract to an end. Foreigners like to listen to the story of the rich, they also have their own list of the richest, at a time when China has not. "So I think that I do this thing!" Sudden inspiration Hoogewerf excited. He got two helpers, and in his spare time began organizing work of the mainland China Rich List ".

 

How to find a big crowd of over 10 billion into these stealth rich? A few days later, struggling to find the idea a little clearer. He began to lock the channel tap these rich, the Shanghai Stock Exchange A-share companies, charities directory, donors, the business magazine's cover story on college campuses, high-end meeting of politicians, military businessmen, People Yearbook red capitalists, entertainment stars, the amount of tax, the largest in the top ten companies in each industry .... . Before and after lists out a total of 20 kinds of methods.

 

Through these methods, and found Zhang when he was just returning to get a venture capital founder of the ITC, the company is the later of Sohu. Also found the the Yongxing brothers and a representative figure of the red capitalists Rong, one of China's largest private sector Hope Group, the first Ferrari China Xiaohua. In addition to the wealth figures, but also need to give the story of these wealthy men of flesh and blood, the selected content, including age, origin, Zodiac, family status, pot of gold is how come mainly involved in what industry, what anecdotes . Like a child playing with building blocks of his beloved, the brain form a preliminary framework, the rich list is like a building in the hand has slowly taken shape. Report finally on their return home, sorted out a only 50 people in mainland China Rich List.

 

September 1, 1999, he returned to England. After arriving home, stop and consider through what channels to produce the job. His original idea was to the podium of a university lecture way to attract some listeners may not seem so interesting. Lenovo abroad has released a similar list, he thought: "I also came to try one?" So he turned yellow pages and found the editor of their phone through 114.

 

September 10, "Financial Times", "Times," The Economist ", Fortune, BusinessWeek, Forbes" professional financial media would have received a fax issued by a British guy . Fax reads "I am an Arthur Andersen accountant in his spare time to do this 'Mainland China 50' October 1, China will set up 50 years, if successful with the amount of wealth to define the words, then 50 is the Chinese mainland's most successful people, their stories allows us to understand the Chinese Communist Party's 50-year history. If your magazine is interested, please contact me. "after we all know Forbes chose him. Forbes had the most active of all received fax media the next day, made contact and Report. China's first "rich list" was born.

 

The end of 2000, in the second richest, Hu resigned from Arthur Andersen's work. And began his "road show" in the United States more than 20 universities in Europe; until early 2003, the separate Report and Forbes, Hurun Rich List for four consecutive years by Forbes published. In early 2005, Hu launched in the name of "Hurun" Rich List, as well as a series of related list. Today, the Report rich list has been for the introduction of 13 years.

 

The concept of wealth has changed

 

Report Rich List: 1999 only 50 people list; 2000-2004, 100 people on the list each year; 400 people on the list in 2005; 500 people on the list in 2006; 800 people on the list in 2007; 2008 - In 2011, the list number 1000. The eyes of the Report, the annual session of the richest, like China's private entrepreneurs are shooting "family", bears witness to the development of private economy in China, people can clearly see the changes 13 years. With thirteen years experience in the production of Rich List Hurun Rich List there are two: First, in a foreign country there are a lot of people increasingly interested in this list so that we understand the development of private economy in China. Secondly, through this list, the people of the country can also learn some of the successes and failures of the case, to encourage more young people to go into business to become the next wealth owners.

 

The lives of the "new Shanghai people"

 

"Hey, Hu, hello!" Now go in the streets of China, Hu sometimes feel like a star, often was friendly on the ground before the greeting, which made him almost forget that they are in a foreign land.

 

Study in China for a year, after working for eleven years, China is already his second home. Today, the Report and his wife and three children living in Shanghai, Report year only about a month in Europe, his wife and children time slightly longer.

 

Every day after work, Hu will try to go home early to accompany their children to play, ready to roll up their sleeves and washing dishes to cook, he looks more like a man. " In addition, the Report almost do not participate in any Sunday activities, because this time is reserved for family members. Talking about his strengths, Hu said: "I cook; speak multiple languages: Chinese, there is the text of Luxembourg, French, German is also OK, Japanese will be one o'clock; playing squash is also very good, but a family rarely fight, I used to be the first in Luxembourg, 18-year-old, I also took third place in mainland China, because very few people playing squash. Shanghai Squash Team is one of the founder. My grandfather said, no matter what you do, one thing you can always do the first in the world. "

 

Report there is indeed a thing done first in the world, that is, the creation of a rich list! He first discovered and defined a new rich class, and looking for business opportunities around the class. He is setting up their own businesses, and the cause itself is unprecedented. And he has done all of this objective makes the past hidden from wealthy surface, the resulting shock and controversy, are still affecting our knowledge for wealth and success. Report Rich List, he has to do 70 years of age, then we will wait and see the fortieth Hurun.

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