Are you fed up waiting for your website to reach the top of
Google? Or are you getting far less visitors than you would like from Google? If
this sounds like you, read on and find out whether you are committing any of
these search engine sins,
timberland boots
cheap!
Sin 1 - Keyword Ignorance
One of the most common mistakes
that people make when building a website is to completely disregard keyword
research. The result of this is that you could end up building a website around
keywords that nobody actually searches on or you could build a site using the
most competitive keywords on the internet and have to wait forever to see any
results.
At a minimum you should pay a quick visit to the free Google
Adwords Keyword tool and type in a few keyword ideas. When you look at the
results try to ensure that your main keywords have a decent number of average
searches each month. Also type your keywords into Google and make sure that you
feel confident about beating the competition and getting your site on to the
first page of results.
Sin 2 - Keyword Spamming & Hidden
Text
mentioning your keywords hundreds of times throughout your web page
or making big lists of keywords with a font color that is the same as the
background color is not going to help your search engine rank. Neither is adding
keywords that have nothing to do with the content of your page.
Remember
that you should concentrate on making your content good for your visitors, not
just the search engines. You should ensure that you sprinkle your keywords
throughout the text on your page and mention them in the TITLE tag and the
headings on your page. But,
timberland
boots, it is important not to overdo this. If it doesn't sound right when
you read it back, you have probably gone too far.
Sin 3 - Only Optimizing
the Home Page
Many people will spend all their time concentrating on
optimizing the home page. The home page is often the most important page on your
website with the most visitors, but that doesn't mean you should neglect the
rest of your website.
Choose different keywords for each page on your
website and for each blog post you make. This will enable you to get many times
more traffic than you would if you only concentrated on the home page. Even if
you choose less popular, less competitive keywords this can have a dramatic
impact on your traffic if you have lots of optimized pages on your
site.
Sin 4 - Not knowing your Competition
Before you go ahead and
optimize a page on your website for a particular keyword phrase you should take
a look at the websites that you are competing with.
Enter your keywords
into Google without the quotes and take a look at the web pages on the first two
pages of results. Most people don't go past page 2 of the results when they are
searching, so you need to be able to compete with the sites on the first two
pages.
Are these sites big multinational companies? Do they have high
page ranks or thousands of backlinks? If there are authority sites or popular
sites in the results it doesn't necessarily mean that you cannot compete with
them, but it does makes sense to understand how much work it is going to be and
whether or not you have the resources and the capability of doing
his.
Sin 5 - Bad Linking
It pays to be careful about who you link
to. Linking to "bad neighborhoods" i.e. sites that have been penalized by the
search engines could have a detrimental effect on your own ranking. Similarly,
selling text links on your website is also looked upon as bad by
Google.
Another thing to be careful of is the total number of links you
have on a single web page. The Google webmaster guidelines state that you
shouldn't have more than 100 links on a single web page.
Sin 6 - Poor
Navigation
Having a site with a poor navigation structure or using
exclusively javascript menus could result in your website not getting fully
indexed by the search engines.
Search engines can't read javascript, so
be sure that if you do have a javascript menu,
replica rolex submariner,
supplement it with a text based menu. Aim to ensure that the search engines and
visitors to your website can quickly and easily navigate to all the pages on
your site. An easy way to do this is to generate an XML or HTML site map. There
are many free site map generators available on the internet.
Sin 7 -
Forgetting about Off Site Optimization
Finally,
womens
timberland 6 inch, one of the things that you cannot afford to forget about
is off site optimization. This means getting lots of backlinks from related,
good quality websites and using your keywords and variations of your keywords in
the anchor text. Building backlinks is the best way to increase your position in
the search engine ranks and you should aim to grow your backlinks steadily over
time.