Modern society has started to acknowledge that our current
lifestyle, especially in the developed world, is having a very real and negative
impact on the environment. As a member of this society we hear daily about
'climate change' and pollution and are overwhelmed with calls to be 'green' and
'eco-friendly'.
The corporate world has heard the call and many companies
and organisations have hurried to establish themselves as pro-environmental.
That there is positive change afoot in the corporate world is fantastic,
moncler, but can we trust the
integrity of some of these big business enterprises?
We've all seen the bogus
advertisements dripping in green slogans and awash with images of clean running
streams and unfelled forests.But how often do we let clever marketing and
eco-friendly claims convince us of true environmental commitment and
integrity?
The term Greenwash has been coined to represent the false and
disingenuous actions of some manufacturers and marketing agencies that present
themselves as environmentally friendly when they are anything but. Having a
pro-environmental image is great marketing and can sucker consumers into buying
products and supporting businesses that have put a lot of effort into
advertising but maybe only a little into improving their environmental impact,
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We are bombarded with
advertising on new 'eco-friendly' policies and confronted with new bright green
shinny labels and claims,
timberland boots cheap. But it
is easy for a manufacturer to create a pro-environmental image without actually
having to prove anything.We need to look beyond the publicity to really discover
what positive actions lie behind the green spin.
There is significant
market-based incentive to 'go green' but very little legal control around many
of the terms used to promote 'green' commitments,
www.lovemoncleroutlet.com. It is in
a manufacturer's interest to have a green image so be careful to insure there is
substance to backup their eco-friendly claims. The simplest way to do this is to
look for legitimate certification.
We need to put pressure on the
manufacturers to provide us with real alternatives to polluting and
unsustainable products and policies. By insuring the products we buy are
certified environmentally friendly and not simply a product of Greenwashing; we
are not putting money into marketing spin but into real positive
change.
Greenwashing not only hurts the consumer but also degrades and
threatens the environmental awareness we as a society are beginning to embrace.
If we put our money into products only to discover that their eco-friendly
promise is all just hype than we become disenchanted. We start to see the
environmental cause as a lost cause and turn away from anything claiming to be
green or pro-environmental. It again, all comes down to us the consumer. We need
to be informed, active and clever in our choices. Become Greenwash savvy,
moncler outlet, look for a certified
environmental commitment not a clever slogan.
Greenwashing is out there
and as with any form of marketing it is up to the consumer to not be swayed by
clever spin. Claims of being 'Green', 'Eco-Friendly', 'Natural' etc are
meaningless without certification by an independent third party. Always look for
products that meet your own environmental standards. Base your product choices
on the real issues and not on market spin.
Don't let some manufacturers
take advantage of our desire to make the world a better place and source out the
real alternatives from those who share your desire for a positive impact. Have a
browse through the sites and find out more about greenwashing and some of the
biggest culprits. It is simply just a matter of shopping with a conscious and
looking out for marketing ploys.
Make real choices and we make a real
difference.
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