Every day more and more visitors are drawn to your website. They
are navigating through your pages,
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possibly viewing the products that are for sale online; they’re looking for
contact information, and all sorts of other things. Does your site have all
sorts of common mistakes throughout causing frustration to viewers or turning
them away from your website or possibly even your company? Here are a few common
mistakes too look for in your website.
Hidden contact information: Are
brand new visitors to your website faced with a maze to find out how to contact
you? An ideal setup will either have a phone number or email at the bottom of
every page. If this isn’t doable, then a link to a contact page should be
visible from everywhere the visitor may go.
Broken Links: Nothing can be more
irritating than trying to travel somewhere that doesn’t exist. A successful
website is organized and deletes links that are no longer needed or no longer
active. This will keep the visitor where they need to be and much less
frustrated.
Dead Ends: Have you ever been sent a link to a page that has
no means of returning to the home page or the parent page of that particular
section of the site? It is a good rule of thumb to always always always have a
clearly visible link to the home page and ideally,
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a link to the last page the visitor was at. People are constantly surfing
through sites and often finding they just need to go back to where they
started.
New Windows or Tabs: Today’s browsers are all about tabs but
that doesn’t mean that you have to employ them. When all of your links open a
new window or a new tab,
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visitor can easily get lost or confused and just close all of them or
accidentally close the important ones. This is also another important reason to
link to the home page because ideally, everyone wants to be able to click
somewhere without losing all of their previous searching progress but nobody
wants to end up with seven windows open from one company’s
website.
Excessive font and color: Changing fonts or changing colors
throughout your website may be fun and visually appealing as an art project,
cheap handbags, this doesn’t get things
done. An efficient website uses no more than two or three fonts that aren’t hard
to read and has an organized color scheme that is mostly out of the way of the
important content.
Your Content: There is much to say about content but
to make it concise, you want the user to be able to hear what you need to say in
a clear and efficient manner. Keep your text short and to the point but make
sure that it is still informative. Avoid using technical jargon that the
layperson may not know. You may impress them but they won’t know anything new
about your company.
All of these principles lend to a more user friendly
website. Getting these down may be a daunting task for most people trying to run
a business and maintain a website. If your website does not exhibit these
characteristics, Codank is here to help.