with the Apple App Store AppStore application downloaded
more than 40 billion, the global emergence of whom more than a million
developers and hard work.
AppStore star effect, the application stores have
been started,
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that more than 95% of the download software can be downloaded free of charge,
and pay only a few real, obviously this is not purely market cultivation period
and the market maturity issue. mobile application store model has to make money
not open the industry around the topic.
how to solve the mobile application
market in China Mall of money problems, Chang Ai Media that score several
different objects to solve:
first for telecom operators: the largest
operators advantage is that users are many channels to facilitate deductions, a
flood of mobile applications for telecom operators, is the best sticky
value-added services and, therefore, for telecom operators, mobile phone
software to carry out personalized custom service is the key. For example, a
mobile phone navigation for the business person, business assistant services;
for investors to launch mobile banking, stock trading software; for the elderly,
may launch a health care-related services software tailored to the way through,
mining potential users to pay to carry out personalized service.
Second,
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look totally focused on the aspects of Internet users pay to download for mobile
phone manufacturers, the next decade, with a rich application adaptation
Software is the largest mobile phone brand's core competitiveness, but the
mobile phone sales profit is the focus of manufacturers, does not recommend the
timely; and for mobile applications, the proposed manufacturer can be used to
purchase and subsidies, etc., to introduce developers in the Chinese market, not
rich mobile applications mobile phone is no way out, and manufacturers expect to
make big money by selling mobile applications is unrealistic, however, smart
mobile phone manufacturers can by customized software applications and mobile
advertising mobile applications such as access to huge profit margins. Chang Ai
Media believes that Apple IPHONE greatest success is not entirely the
fashionable mobile phone design and cool experiences,
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made a most strategic threshold - AppStore! want to recommend something in the
smart phone as a mobile phone in China manufacturers association, OPPO, Dopod,
day language, backgammon and other policy makers need to thoroughly understand
the smoke Jobs strategic intent.
Furthermore, and for developers: With the
growing popularity of the smartphone market, mobile application software
developers with unprecedented opportunities. handset vendor-specific application
is no longer a phone,
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features will focus on mobile phones to achieve, and whether it is for the
carriers or handset manufacturers, developers pay product or a gain through the
long tail effect,
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Chinese society, a hot career. the next decade, mobile application developers
will be China's biggest engineering group, is the number of engineers in the
highest income groups become the first choice for stylish young professional.
Tang Dynasty poet Li Bai in the great, rare opportunity, but it seems they
are still sad, but, Chang insisted that,
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the general trend, but in any case, personalize the phone to provide practical
application of software services, is the Chinese mobile phone users desperately
needed. (Ai Media Group chairman and CEO of marketing consultancy Chang, this
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