Whether you use site submission as the only form of advertisement
for your web site and the products or services which you provide,
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your web site to one or more of the many search engines, you can be certain that
this will help to make your advertising resources go much further they would
otherwise reach. This is an inexpensive method to get your site noticed by the
most possible people. And, even more exciting is that the people reached are
generally targeted so they will come to your web site already predisposed to
buy.
Reaching the masses
It is
true that the more people that you reach with information about your business or
organization, the more likelihood there is that your sales will increase. Unless
you have a fairly defined niche market,
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that more views equals more sales. So if you want to increase the number of
people viewing your URL or contact information,
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best ways is by using the concept of site submission. You send the information
about your web address to the search engine and it is used to index your site so
that it shows up in response to query terms.
Reaching targeted
audiences
Targeted audiences are those that already have an interest or
connection to the product or service that you are marketing. You can make good
use of the site submission techniques to reach these potential customers
efficiently. Because your web page is indexed by the search engines,
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be returned as the answer to a query from a web questioner. Since the questioner
is looking for your product you don't have to convince them in the same way that
would be required for reaching a non-targeted customer.
Economical
Site submission as an advertising method is very
economical. There are services that will submit your web site to many of the
search engines at a very low cost. Since the process can often be automated, it
doesn't require the manual entries that are so time consuming. There is even
relatively inexpensive software that performs the task of notifying the search
engines of your web URL. There are companies that make a business of submitting
websites to the search engines and again, the rates for these services are quite
reasonable, and even more so when you consider the return on investment.
Efficient
Site submission is such an effective advertising
method. You simply put the effort into the initial desire of your web page so
that it as attractive and interesting as you know how to make it. Then you
submit the address to the search engines. From there on, the search engines do
the job for you automatically. Your advertising works 24 hours per day, 7 days
per week. You don't have to wait for a printer to set up your advertising in the
daily newspaper. Your advertising is built right into your web site.
Furthermore, you need never renew your advertisement. So long as your website is
growing and changing, the search engine will keep up with the
changes.
