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The industry brand sunglasses channels management
susunrody 发表于 2012/10/22 7:48:00

I once mentioned to take to the road brand sunglasses, success and calm, and you want to go to is the need of the whole industry chain to jointly support Throughout the entire industry pressure, especially the more pressure is mostly concentrated in the sunglasses aspects of branding in the forefront of production enterprises, and most end pressure sales platform with relative ease, the whole industry chain must clearly realize that only in sunglasses branding business success, cheap ray bans product brand awareness market brand , will lead the industry chain, front and rear ends prosperity, industry chain not to fall into a confrontation, a low degree of trust in buyer-seller relationship, especially the very end sales platform more channels with the stage, a reasonable circulation account of the benign management support, given certain revolving funds and other support businesses are committed to shaping the sunglasses brand, rather than treat them shape sunglasses brand enthusiasm repeatedly extinguished the sunglasses industry could not be taken to the road to the spirit of the brand. Appear above industry rules on the current channel management, and sunglasses, glasses business unspoken rules of the industry has been in use ever since, is the development of the industry pointcut demand, since the beginning of the development of sunglasses, eyeglasses industry trade operators business model, targeted at trade exists only the relationship between manufacturers (suppliers) and the terminal point of sale, simple manufacturers (suppliers) shipping terminal point natural sales, several aspects of the settlement period according to the agreed sales; but to domestic industries during the great atmosphere branding stage, some sunglasses business after the early fumble, and also led the industry as a whole embarked targeted at brand road, then upgrade to brand management business model from the business model of the trade operators , the simple original manufacturers (suppliers) and the relationship of the terminal point of sale, has been transformed for manufacturers (suppliers), the terminal point of sale and consumer society (market) relations, fake ray bans then included in this brand under the umbrella of all aspects of the industry chain there should jointly promote sunglasses, glasses manufacturers (suppliers) successfully embarked on the brand awareness of road, and in some industry segments to be used to make the overall development of innovative ideas and as beneficial industry, especially channel management constraints of the industry as a whole, every manufacturer (supplier), the terminal point of sale "brand have More Signed in as link hint height comprehend, agreed to a certain channel support, agreed certain reasonable time to arrange the funds (or goods) cycle account of the agreed joint promotional activities to promote some sunglasses, eyewear brand enjoys popular support; multi-national influential glasses chain sales network; each other to give the necessary support more focus on the market of consumers and the community, rather than continuing gathered in sunglasses eyewear industry before and after industry links with industry market bigger cake, with sunglasses, eyeglasses and stronger industrial chain.


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