There is no scenery lively in previous years, this year's Beijing International Optical Fair is different from previous years, is a little lonely and alone. Point is recognized by economic and environmental factors, is really the only way a reason? Fake Oakley Gascan China Optical Fair can be summarized to something, which in recent years has repeatedly exposed the fraudulence may be just the tip of the iceberg, however, it is, after all, China's exhibition industry hurt, especially Exhibition credibility damage is much greater than the economic benefits, according to the the Exhibition social characteristics, this phenomenon is not too difficult to eradicate. The writer's own experience gives three suggestions: One must master brand principle ". Either inherited or borrowed exhibition projects, departments should reach a consensus within the industry or field of large-scale, high efficiency, strict management and organization of the exhibition, focusing on the promotion, understanding and knowledge of the majority of exhibitors and visitors,Fake Oakley Plaintiff and a brand effect. Brand because of its wide range of cognitive apical dominance, which itself will play an inhibitory effect on the no-name, counterfeit Exhibition generation, when exhibitors refused to participate in the influential brand exhibition, fraudulence natural no place to go. Second is the "principle of the system. The lack of industry management system fraudulence phenomenon, due to the lack of a unified management of the industry on the MICE industry characteristics and different industries and regions of the management system, has exposed the loopholes in management and serious information asymmetry to cheat development caused by the machine can take advantage of the bull management "behind" bulls regardless of that, so we emphasize enterprises exhibitors process as much as possible to understand and master the relevant system, the specification should also be called on the principle of cooperation and development, the competent authorities of the various industries as soon as possible in consultation to the introduction of the exhibition industry, the unified management standards, do not wait until the enterprise poly to the government in front of the fight for fair play when thinking about countermeasures. The third is the "precautionary principle". Recalling the the fraudulence events occurred during the year, we found that the exhibitors for the exhibition selected blind and immature also caused fraudulence can succeed. Many exhibitors have not taken seriously enough to show the value, role, method, more lack of professional personnel and supporting departments in the enterprise, so we should also remind the majority of enterprises, exhibitors just show organizers, things, Fake Oakley M frame or more precisely is not just a service and the service relationship, but both show organizers and exhibitors even more parties (including your competitors in the industry) cooperation and win-win relationship. After all, everyone is the same, namely: the product sold. In this regard, said the attention and the level of awareness of the Convention and Exhibition, the improvement of the method of operation is the best way to identify fraudulence.