However, since 2003 the boot has become very fashionable in America because of the marketing of the product by an American Company called discount ugg boots sale Australia (a section of the Deckers Outdoor Corporation). The Ugg Australia Brand was created by Brian Smith who began importing to the USA in the late 1970's. He then sold to Deckers Outdoors in 1995. Actresses such as ugg discount(pictured wearing them on a poster for Raising Helen in 2004) and Sienna Miller seem to have increased their popularity. This style of footwear has now become a major product in most major department stores and shoes stores across the globe. Certainly some of the more popular brands available are the Emu, Koolaburra, cheap uggs online and Warmbat.

Originally in Australia and New Zealand this comfortable and warm footwear was being worn by social groups such as Bogans, westies and Bevans in public. However, most other Australians would only wear them around the house or at the most just on a trip to the local. The ugg boots cheap online certainly became popular during the 1960's with surfers and competitive swimmers as they kept them warm whilst out of the water.It is thought that many popular Australian actors/actresses have probably being wearing ugg discount in private for some time, it was only when Pamela Anderson started wearing a pair that she had acquired in Australia to help keep her legs warm during breaks in filming the popular show Baywatch, that it is thought people in the USA started to take an interest in these boots.