IBM marked and marketed its centennial last month with a look back at its history that was less than perfect, but more honest and thoughtful than a typical corporate puff piece. The company,.coach outlet online which began life as the Computing-Tabulating-Recording Company in June 1911 and later became International Business Machines, ran a four-page ad for the occasion, filling three of those pages with text. (1) The ad was presented as words of wisdom from a company that passed the test of time by remembering to balance continuity with innovation. A company must be "prepare.Cheap boots d to change everything about itself, except its beliefs," according to a quote from the company's second CEO, Thomas J. Watson Jr. IBM says its core belief is a commitment to "make the world work better through information and the tools of thinking." This mission, according to the ad, was set out by the company's founder, Thomas J. Watson Sr., and has guided its progress.djkjdjindlkldgoodle2011927 ever since. While the company's early CEOs would not understand what it meant, for example, to build a computer that could challenge Jeopardy champions and win, they would still understand the underlying goal: "to make the world work better through information and the tools of thinking." Throughout, the lessons of the ad are illustrated with examples from the company's history, covering everything from Watson Sr. to the Jeopardy-playing computer named after him. The ad first caught my eye because it acknowledged, in words and pictures, some of the company's less-than-successful initiatives. If identity is the key to business longevity, as the ad argues, memory is essential. And memory involves being able to reflec
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