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I had periodically
yz123456 发表于 2011/9/27 10:45:00
I had periodically
any and need expert help from service providers, such as lawyers and accountants, think about how they are pricing their services to you. Is there a way you can work with them to align both your interests?




54% Said Enough Is Enough!

				

Yes, that's right, according to INC. magazine, May 2011, 54% of consumers unsubscribed to company's e.coach outlet mail list because it was excessive!

Are you bombarding your clients with email? It's time to take a hard look at your numbers and how many individuals are unsubscribing.

I don't know about you, but I just did some of my own housecleaning - I unsubscribed to over fifteen email newsletter subscriptions. Yes, some did have good information. It wasn't serving me, m.Cheap uggs,y time or my bottom line.

So, I ask you, what is the ideal subscription period: daily, 2x week, weekly, 2x month, monthly, quarterly, tri-annually, annually?

Maybe another way to look at it is by examining your magazine and newspaper subscriptions that you receive by snail mail. Yes, the one's you either pick up on a magazine rack, get for an amazingly low sub.gucci outlet scription rate or free, or even those coveted ones that you invest in.

One newspaper comes to mind, the Wall Street Journal, awesome and informative financial and world news DAILY newspaper. Now, if my career depended upon the information provided by such a publication I would certainly have a different perspective. Over the years, I had periodically subscribed to it, h.coach outlet onlineoping to get out of it worldly information, which I did, when I read it. Really, I mean when I read it. After the second week, it began stacking up next to my desk, causing me to question why in the h''x&% did I subscribed to it when I am just going to use it in my kids hamster cage.

OK, maybe an extreme example, but what about other magazines. I love reading "O," Fine .Cheap boots Cooking, National Geographic, INC., Fast Company, Redbook, In Style, People, and many more fabulous publications - but I take my time. Reading an article here and there, perusing the pictures and sometimes even sending a copy of an article to a friend. Would I want them delivered to my email inbox every morning - NO WAY?

What makes an email newsletter or a snail mail per.djkjdjindlkldgoodle2011927iodically coveted and read? It's value to the individual reading it. Is the content valuable to your clients or is it commonly found information? I receive a monthly financial newsletter that I paid a premium fee to become a subscriber. I read it cover to cover. It affects my bottom-line and my investment portfolio. It is valuable to me.

Is your email publication serving the needs and wants of your clients? Remember, what you may feel your client needs is not necessarily what they want. What makes me sit and take notice, not tossing the email newsletter into the viral circular file? CONTENT that serves me and my business. I am a business coach, so what is valuable content to me will be substantially different for t

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