Advertising can be an easy way to break into the internet but
there are many downsides to it. Unless you are running a community based site,
have a site offering very unique content, a valuable service or product the
traffic usually only comes as long as you’re paying for it. Of course ad
campaigns can also be very expensive to run and maintain so you need to be sure
your squeezing everything you can out of it. You should only proceed with an ad
campaign if you are positive your site is the best it can be, otherwise you may
just be pouring money away. There are thousands of companies on the internet who
offer to provide you with ad campaigns,
cheap timberland boots, many of
which never deliver, do not let any of these points put you off advertising.
If you want quality traffic with affordable prices you are recommended
to stick with the major search engines and their partners. Google Ad words,
louis vuitton outlet, Overture and
MSN are all well respected companies which will deliver you the best traffic.
All of the aforementioned websites use pay per click systems which can be
perfect as they drive traffic with keywords you specify directly at your site,
these advertisers are all interlinked with the main search engines so you should
expect to get the most widespread sections of the population from them. Because
they have the traffic numbers to support ad campaigns there can sometimes be
bidding wars on popular keywords, I advise you to stay away from popular
keywords and do your research. Overture provides a free Keyword Selector Tool
which can help you find out how much traffic similar keywords receive each
month, these are usually a lot cheaper and still provide the same high quality
traffic.
As I mentioned before
advertising won’t necessarily mean a good flow of traffic after you stop paying,
other routes of advertising can mean you get listed in a search engines
immediately for a set fee. Yahoo offers the ability to pay for an index within
their search engine or directory, although your site still needs to abide by the
same rules as other sites it gives you the opportunity to get indexed
immediately within the search engine, a more subtle way of advertising power.
Alternatively you can find quality sites that are related to you may be willing
to put a one way link up for a nominal fee.
You may find websites on the
internet offering "banner exchanges", "free traffic" and other such promises, I
wouldn’t look at them twice unless you want to lose out. The traffic they send
you is of the worst quality, many of these websites operate bots,
puma cheap sale, own networks of link
farms and even pay people to visit your site. This of course means that no one
being referred from these sites are actually interested in your content or
services,
puma shoes cheap, in
worst case scenarios you may even end up being banned from search engines due to
these malicious sites. Even if they are reputable companies it is hard to judge
whether they will work for you, many of the smaller search engine companies
simply do not get the traffic to give you value for money.