A strong MLM business has four pillars to build on. These pillars
support a wide variation of methods for reaching success. These methods form the
matrix of the actions that are necessary. Whatever actions you choose they need
to be done repeatedly. To reach success you need to set some goals and work
toward them day in and day out. These pillars are: lead generation, conversion,
training,
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sale, and retention.
The first and most important task is to
generate leads. The two ways of finding people to talk to are either in person
networking or online networking. No matter which way you decide there are many
ways to do it. What is most important is that you find the method works for you,
find your core competency. This could be one on one networking, engaging with
people if that is what you like to do. Or if you choose online, you need to be
good at either article marketing, YouTube marketing, Facebook marketing, pay per
click or the like.. Online marketing success requires that you create a network
between the different methods where they are feeding back and forth with each
other creating a web of information.
To
have success in an MLM business, as you can see,
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whatever way that you choose it needs to be done on a consistent
basis.
Ok, now you have the leads now what? If you do not know how to
convert them what good are the leads? Lead conversion is the key to making money
or recruiting a new agent. There is no trick to this, it is about applying what
you have learned. Now you have the customer talking to you it is time to move in
with closing the sale.
There are many different closing techniques that
you should learn. You should have learned closing techniques from the many
trainers in the industry. To learn something like this it is best to go to a
good source,
nike shox, so I will not
bore you with the endless ways to close, just note the trainers listed. The main
idea here is to know there are some great techniques and they are not always the
ones that your upline or sales manager has taught you.
Training and
retention are the two final pillars. If you do not have a good training system
you will not have very good retention. The funny thing about the MLM industry is
that although it is all about sales, very few people that are involved have had
any sales training. So, how do you train someone to do something in a short
amount of time that can take years to develop? (See below for more information
about training)
If you could find the magic key to retention you would
have it made in this industry, but one thing for sure is that if you do not have
good training you will not have good retention. Success spurs retention. If your
organization is successful and you can help your recruits to be successful
retention is no longer a problem.
Building a team and achieving success
in an MLM business is reliant on several factors. To start off with you need a
way to acquire new leads. Upon getting this new lead you have to decide if they
are qualified enough to warrant further time commitment. No need in trying to
recruit someone that is not right for your organization. Once you have a
qualified lead use the training that you have practiced,
replica rolex watches, close
the deal. Then move on to the new recruit training. New recruit training should
be varied enough that they can find what will ensure their success. In the end
you can achieve high retention rates if you put enough focus on each of the
other pillars. With sufficient focus on each pillar you can have success in an
MLM business.