Professional speaking is an excellent career choice for those who
want the flexibility of a freelance lifestyle along with the lucrative returns
from a high-paying career. Are there any keys or secrets to “jump starting” a
professional speaking career?
Whether you are using professional speaking
as a strategy to boost an already successful career, or whether you are seeking
to build a speaking business in its own right, you will want to keep in mind
these three keys for jump starting your professional speaking career.
Your speaking career will really
“take off” if you focus on knowing your audience, mastering your presentation
skills, and marketing your speaking services effectively.
1. Know Your
Audience
In speaking to any group of people, your goal is to inform,
persuade or entertain them. To do this effectively you need to carefully
consider who the audience is before you present to them. What is their
background and level of experience? What are their interests, their likes and
dislikes?
Learn as much about the audience as possible as this will
directly influence what you decide to say and how you say it.
2. Master
Your Presentation Skills
In order to become an “in demand” professional
speaker, you must learn to truly master presentation skills. You can improve
your presentation skills from personal coaching, or even from books and videos,
and from being part of a speaking organization such as Toastmasters.
Don’t forget that good preparation is always essential for professional
speakers,
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You should know your material by heart in order to ensure a good delivery, every
time.
3. Marketing Your Speaking Services
If you want to grow your
speaking business then you must arrange your marketing package like a
professional. Hire a photographer to take a good photograph, preferably a
headshot. Now use that photograph on your business cards, on a web
site,
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with your information sheet. Put together an attractive marketing package
including some client testimonials and one or two video clips.
Also,
don’t turn down speaking engagements just because they are non-paying. When you
are starting out - and even later on - speaking for free for charities or
non-profit organizations will prove to be valuable in the end. It helps the
organization and it also adds to your experience and gives you more client
testimonials. These events are also an excellent opportunity for networking. And
you might even make a little something from ‘back of the room’ sales of your
books, tapes, workbooks and other materials.
If you really want to jump
start your career as a professional speaker then remember these three essential
components. They will truly make a strong impact on your
audience.
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