When clients are busy, taking on web development can be problematic. One of the most common concerns web developers and clients have is moving a project to a timely completion. This article will address client time constraints by using a recent case study of a successful law firm whose busy practice previously prohibited them from developing a website. The client’s dilemma: current business practices dictated that they could no longer postpone the inevitable – a website that would be the face of their firm on the Internet.

Moving the Process Forward
The law firm Goshgarian & Marshall PLC contracted The Web Success Team to develop a site that would fully represent the scope of their practice and capture the personality of their firm. In our initial meeting, the partners identified their practice areas and emphasized their time constraints. Because the Team is a full service web development company,air jordans, we felt confident in creating a system in which the client’s interaction could be kept to a minimum. The key to a successful and timely outcome is to first outline the components of the website: the branding and positioning of the firm, the navigational structure and the content. Then set up a task by task approach with approval cycles and timelines for completion.

Brand Positioning and Design Factors
After reviewing numerous law firms’ websites, we noticed that they were very graphic and had little differentiation. For the overall design of our client’s site, we rolled up our digital sleeves and selected a more muted approach, using softer subliminal tones that would not overwhelm the viewer or take focus away from the content. Professional photos were taken of the firm and the attorneys for a more personalized branding effort. These images were then blended into the banner compositions for each page.

Client - Team Interaction
We developed the home page content and properly incorporated relevant keywords for the search engines so as not to loose the quality of the presentation. One of the partners prepared a summary of the company, which the Team edited for appropriate balance and effect. The client was comfortable with their limited involvement and felt the home page was a good representation of their firm’s first impression to visitors. In order to maintain this level of comfort and maintain the momentum, clear communication and a steady flow of information were essential to set the tone for continued progress.

Next was to build the interior pages, focusing on the firm’s 9 main practice areas. Here is where web content reigns. When writing a web page,gucci handbags, quality is necessary. Since our client did not have the time to research and write copy,rolex submariner replica, the Team did the research and writing for each page, integrating client input and keyword research with our content and gave it to the client for review and comments. The client vetted and tweaked the copy, sending it back to us with approval to build each web page.

Writing on a Time Budget
If you are writing your site, do your research. This will prevent discrepancies and help you brush up on industry knowledge as well as help you write clearly. Sometimes it is better to hire a copywriter or SEO expert to get a cleaner perspective. If you do hire someone, like in this case, you should make sure they are dependable and read everything they send to you. Give your writer tips, ideas and direction, if you have any.

Working Strategies
As the site took life, our client was even more motivated to see it completed and was instrumental in facilitating the process. Their time involvement was still kept to a minimum and they were able to focus on their practice while providing valuable input for site development. Because the site was properly optimized for the search engines, when the Team submitted it,cheap uggs, the site was indexed by Google in a matter of days, not weeks!

Projects can get stalled for a variety of reasons, but if the developer understands the client’s concerns and creates a working strategy the project will have a greater chance of going live. Experience in dealing with clients and blending the disciplines of good design, content and execution are key ingredients to ensure the success of a web development project.