<< < 2012 - 2 > >>
| 日 |
一 |
二 |
三 |
四 |
五 |
六 |
|
|
|
1 |
2 |
3 |
4 |
| 5 |
6 |
7 |
8 |
9 |
10 |
11 |
| 12 |
13 |
14 |
15 |
16 |
17 |
18 |
| 19 |
20 |
21 |
22 |
23 |
24 |
25 |
| 26 |
27 |
28 |
29 |
|
|
|
|
公告 |
|
| |
full of confidence
chen1990 发表于 2012/2/4 9:41:00 |
<p world-class brand. Mr. Knight of the year only 35 dollars you can have a student designed a Nike logo, now famous hook sign that the value of more than $ 10 billion. 40 years of development, Nike has become a business legend, and his success is well known, is a virtual manufacturing business model, Nike products with excellent design and excellent marketing techniques to control the market, but will outsource production processes.Do not see the article describes, you have to come here [onlinegolfsets . com]see more new low-cost of. Many companies are imitating Nike's virtual production, but very few winners. Why? It should be said, not what virtual production intricate mystery, but because everyone knows that production processes in a "smiling curve" of the most low-end, the thinnest profit, want to curve toward the high-end development, design and marketing itself is a very particular creative field, to remain competitive, companies must maintain a continuous, outstanding ability to innovate. Supra Shoes UK's virtual production behind it is advocated by the two founders of the innovative spirit. Well-known story: Bill Bowerman, Mr. from his wife's waffles Kaomo inspiration, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most visitors, even the most Nike employees are restricted to companies with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, to the family of Stradivari violin made on the arc line, all-encompassing. Office of the side walls have been produced showing the Nike basketball shoes for every pair of Jordan (Air Jordan), while the workplace is filled with new shoes design drawings.Do not see the article describes, you have to come here [enjoynikeshoes . com]see more new low-cost of. More profound innovation comes from Supra Shoes called the father of Phil? Knight, a recognized marketing guru. United States, a sports industry consultant, said with emotion: it can be said to a Mr. Knight has the power, creating a new industry. He makes athletes into stars, the rich, he makes sportswear fashion goods, he makes a small business into an international big companies. Nike was the first celebrity to take well-known companies started way back in 1973, it will employ long-distance athlete Steve? Puri side Ting endorsement of its sports shoes. 1985 hired Jordan (Jordan) as a spokesperson, but the Nike fame, performance long red. And Nike is also the first to pop music and sports marketing companies combined, it was first adopted in 1987 the Beatles (Beatles) music in the Nike sports shoes in the ad, caused a sensation. Second, marketing, organizational change In the past few years, Nike greatly expand product lines and adding new brands. The main commodities to the original Nike basketball shoes dominated in recent years the introduction of golf products series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population growth. The current series of football supplies turnover of U.S. $ 1 billion, 25% share of the global market in the European market as much as 35% of market share. Nike has acquired a high-level brand-name shoes COLEHAAN, hockey brand BAUER, the first brand-name sports shoes CONVERSE and slippery boards brand HURLY, and let the brand name alone operation, and achieved good results. Nike sports marketing success is unquestioned, but the challenge of Nike marketing has never stopped. Nike also has a few points have to seriously consider: First, with the expansion of the brand, the Nike brand is no longer "cool" a; two Nike spending billions of dollars in marketing on the style at every turn, exposed the loopholes in the management of marketing; Third, Nike in emerging markets, not marketing, localization, marketing is not ideal. According to the latest June, the company's financial report, Nike's annual revenues reach $ 16.3 billion, an increase of 9%, net income of $ 1.5 billion, an increase of 7%, net earnings per share reached $ 2.93, up 11%, which is a record result. But as a stock listed public company, growth is always pressure on Wall Street is only concerned about your future growth come from. Nike's chairman and chief executive Mike Parker (Mark Parker) is full of confidence: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into the unique advantage of the ability, which is Nike Shoes Australia become the world leader in the important reasons. Parker's self-confidence comes from Nike's marketing organizational change. Last August, Nike Brand President Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the Nike brand and the emerging markets, core products and market segments of consumer contact. Implement this change, the Nike brand innovation support from a product-driven business model, and gradually shift to consumer-centric organization, through the key market segments of the global category management, cost-effective growth . Charlie Denson believes that this is a consumer to grasp the power of the era, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as Nike store now has a Nike + iPod's sales mix to meet the fashion of young consumers.Do not see the article describes, you have to come here [myheadphonesworld . com]see more new low-cost of. Nike, this strengthened the four regional operations centers, establishment of five new core products operations center, four regional operations centers: the United States, Europe, Asia, Middle East and Africa, the five core products operations center is: Running, football, basketball, men's training, women health. This is a matrix-style management with the goal of enterprise resources to critical areas, the core product focus, to seize the company's largest market opportunities. Different from the traditional matrix management, the key is to achieve inter-regional, inter-departmental collaboration. In fact, Nike has had a successful experience, it is using this co-matrix approach to management, Nike set up a special team, the company soccer equipment market turnover from 1994 expanded to $ 40 million Today's $ 1.5 billion. Charlie Denson said: In this way, we can better serve the athletes, better to deepen ties with consumers to better expand our market share and achieve cost-effective growth, and enhance our global competitiveness. For example, China's basketball market, the Asia Pacific operations center and global collaboration to develop basketball operations center. http://www.myheadphonesworld.com |
|
|
